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Write for us: Tools and software

SaaS write for us: software, used for real

SaaS write for us is for founders, operators and heavy users who can document how a piece of software was chosen, priced or put to work. Pitch one paragraph and get a yes or a no in 2 days, counting business days only.

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Pitch a post

Send your topic, a short outline and any links. Choose 'Writing for us' as the enquiry type.

Contributor drafting a pitch in a notebook at a kitchen table, laptop closed beside a mug

What to put in a tools and software pitch

Send the product you used, the plan you were on and how long you ran it, then a working title, the reader it serves, and a line saying whether this is an unpaid guest post or a paid placement.

Most software writing comes from a feature page and a free trial, and readers can tell.

The rules that apply to every piece are on the full contributor guidelines, the way a draft is edited is set out in our editorial policy, and paid work follows rates for software placements. This saas write for us page covers only what is specific to tools and software.

pricing too low is the number one by far. Probably five times more than than number two.

Rob Walling, founder, MicroConf and TinySeed; founder of Drip (sold 2016); author of The SaaS Playbook Source: How I Raised $59 Million to Fund Bootstrapped SaaS Founders
He also notes the advice is wrong about 20% of the time: in each batch of ~15 companies, two or three are already priced correctly.
Why this matters

The kind of documented pattern a SaaS pitch here should be built on: a mistake observed across many real products, not a feature list.

What a strong pitch carries

  • Named product, plan and the period you used it.
  • Pricing quoted from the vendor page, with the date you read it.
  • Limits and failure cases stated, not only the strengths.
  • Screenshots from your own account, with private data removed.

What we decline

  • Feature lists rewritten from a vendor page
  • Reviews of software you sell or earn commission on, presented as editorial
  • Comparison tables with no hands-on use behind them

SaaS write for us: what makes a software guest post worth publishing

Use. A reader choosing software wants to know what happens in month three, not what the onboarding tour promises. The pieces we accept describe a real account doing a real job over a real period of time.

Pricing gets checked against the vendor page on the day we edit, because software prices move. If a plan has changed since you drafted, the figure is updated or cut before publication.

If you work for a software company

Say so in the pitch. A founder or employee writing about their own market is welcome when the piece is useful without the product in it.

A piece whose purpose is recommending your product is a paid placement. It carries a sponsored label and rel="sponsored" on the links, and the rates are on the advertise page.

Tools and software contributions: the terms

  • A reply to your tools and software pitch within two business days.
  • Usually live within two weeks of an accepted final draft.
  • One descriptive link to your own site.
  • Anything paid is labelled sponsored, with rel="sponsored".
A marked-up printed draft on a desk beside a highlighter and a stack of reference printouts
Angles

SaaS angles we want to read

The pricing decision

How you priced a software product, what you changed, and what happened to sign-ups and churn afterwards.

The switch

Why you left one tool for another, what the migration cost in hours, and what you lost in the move.

The stack for one job

The smallest set of tools that runs a specific workflow, with the monthly cost of each on the date you checked.

The tool that did not work

A product that looked right and failed in practice. Honest failures are rarer than recommendations and more useful.

FAQ

Tools and software contributor questions

What SaaS topics do you accept?

Choosing, pricing, migrating between and running software for a small online business. Each needs hands-on use behind it. General explainers on what SaaS means are outside what we publish.

Can I write about software I built?

Yes, as a paid placement with a sponsored label, or as a guest post about the wider market in which your product is not the recommendation. Say which in the pitch.

Do I need screenshots?

They help a pitch get accepted, because they show the account is real. Remove customer names, emails and billing details before sending.

How current does the pricing need to be?

Quote the plan and price from the vendor page with the date you read it. We re-check it when we edit and update or remove any figure that has changed.

Can I include an affiliate link to the tool?

Not inside a guest post. An affiliate relationship makes the piece commercial, which moves it to a labelled paid placement.

How long should a SaaS guest post be?

Most accepted pieces land between 1,200 and 2,000 words. A tight piece that documents one decision well beats a long survey of every option.

How quickly will I hear back?

Two business days. A yes arrives with a brief and a word count; a no arrives with the reason.

Can I compare several tools in one piece?

Yes, when you have used each of them. A comparison built from feature pages is declined.

Do you pay contributors?

No. Software founders and operators write here for a credited piece with a documented editorial standard, not for a fee.

Can I pitch again after a no?

Yes, with a different angle. The same angle is worth resending only after fixing the reason it was declined.

Sources

  1. FTC's Endorsement Guides: What People Are AskingFederal Trade Commissionread 2026-09-05

How a tools and software pitch becomes a published piece

Cost ladder: Pitch step 1, Reply step 2, Draft step 3, Published step 4Pitch: step 1 (product, plan and period in two lines). Reply: step 2 (we answer within two business days). Draft: step 3 (pricing checked against the vendor page). Published: step 4 (credit line, and disclosure rules apply). Values are steps from pitch to publication.Pitchstep 1product, plan and period in two linesReplystep 2we answer within two business daysDraftstep 3pricing checked against the vendor pagePublishedstep 4credit line, and disclosure rules applysteps from pitch to publication, lowest 1, highest 4
The four steps, in order, with the reply window we hold ourselves to: two business days from the pitch landing.

What length actually gets accepted

Comparison of A tight, specific piece, Where accepted pieces land, low end, Where accepted pieces land, high end, Preamble we declineA tight, specific piece: 800 words. Where accepted pieces land, low end: 1200 words. Where accepted pieces land, high end: 2000 words. Preamble we decline: 2500 words.A tight, specific piece800 words800 words that say somethingWhere accepted pieces land, low end1200 words1,200 wordsWhere accepted pieces land, high end2000 words2,000 wordsPreamble we decline2500 words2,500 words of throat-clearing
Most accepted pieces land between 1,200 and 2,000 words, because that is what covering a method with real figures takes. A tight 800-word piece that says something specific beats 2,500 words of preamble.

Want your tool or offer in front of this audience?

We take a small number of sponsored posts and advertising placements each month, every one of them labelled. Tell us what you are promoting and we reply within two business days with rates and the next open slot. Everything we publish sits on SideIncomeHQ, and the archive is open before you decide.

Enquire about a sponsored post

Rates and formats come back with the reply. Every placement is labelled.

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