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Write for us: SEO and tools

SEO tools write for us: one tool, one job

SEO tools write for us is for people who use keyword, rank tracking, audit or link tools on real sites and can show how a tool handled a specific job. Pitch one paragraph and get a yes or a no in 2 days, counting business days only.

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Pitch a post

Send your topic, a short outline and any links. Choose 'Writing for us' as the enquiry type.

Contributor drafting a pitch in a notebook at a kitchen table, laptop closed beside a mug

What to put in a seo and tools pitch

Name the tool, the plan and the job you used it for. Add a working title, the site owner it helps, four or five bullets on the method, and whether this is unpaid editorial or a sponsored placement.

Our readers are small site owners on small budgets, so the question behind every SEO tool piece is the same: what does this tool do for a site like mine, at a price I can justify?

The rules that apply to every piece are on every rule for contributors, the way a draft is edited is set out in our editorial policy, and paid work follows placements for SEO tool vendors. This seo tools write for us page covers only what is specific to seo and tools.

not only can you look up your own domain, but you can… look up the back links to any site on the world.

David Quaid, SEO consultant since 2002; founder, Primary Position (NYC) Source: Free SEO Tools with David Quaid, The Edward Show E871
Why this matters

The level of hands-on detail an SEO tools pitch here should reach: what a specific feature actually does, shown on a real site.

What a strong pitch carries

  • One specific job, done with the tool, shown step by step.
  • Plan and price quoted with the date you read them.
  • Where the data disagreed with another tool, said plainly.
  • Free or cheaper alternatives named where they exist.

What we decline

  • Top-ten tool lists with no hands-on use
  • Link-selling pitches written as tool reviews
  • Tutorials copied from a vendor help center

SEO tools write for us: what makes an SEO tool guest post worth publishing

Specificity. A reader does not need another description of what a keyword tool is. They need to see one tool handle one job on one site, with the parts that did not work left in.

Tool data is an estimate, and good pieces treat it that way. Where you can, check a tool figure against Search Console and say how far apart they were.

About link pitches

A large share of the pitches this subject attracts are really about placing a link. One descriptive link to your own site is fine when it helps the reader.

A pitch whose real subject is the anchor text is declined, and a paid link is a sponsored placement with rel="sponsored", never an editorial one.

SEO and tools contributions: the terms

  • A reply to your seo and tools pitch within two business days.
  • Usually live within two weeks of an accepted final draft.
  • One descriptive link to your own site.
  • Anything paid is labelled sponsored, with rel="sponsored".
A marked-up printed draft on a desk beside a highlighter and a stack of reference printouts
Angles

SEO tool angles we want to read

One job, start to finish

Keyword research for a new page, a site audit, a lost-ranking diagnosis, done in one tool and shown with the outputs.

Two tools, one site

Where two tools gave different numbers for the same site, and which one matched what Search Console showed.

The cheap stack

What a site owner can do with free tools before paying for a subscription, and where the free stack runs out.

The metric that misled

A difficulty score or traffic estimate that pointed the wrong way, and what the real outcome was.

FAQ

SEO and tools contributor questions

What SEO tool topics do you accept?

Keyword research, rank tracking, site audits, backlink analysis and Search Console work, each shown through a real job on a real site.

Can I review a tool I work for?

Only as a labelled paid placement. Editorial reviews come from people with no commercial tie to the tool.

Do free tools count?

Yes, and pieces on free tools are especially welcome, because most of our readers start there before paying for anything.

Should I include exports and screenshots?

Yes, with client or private site details removed. They are the clearest proof that the job was actually done.

How current does tool pricing need to be?

Quote the plan and price with the date you read them. We re-check before publication and cut any figure that has changed.

How long should an SEO tools guest post be?

Most accepted pieces land between 1,200 and 2,000 words. One job covered properly is better than a survey of ten tools.

How quickly will I hear back?

Expect an answer in two business days: a brief if the tool piece fits, or the specific reason it does not.

Can I include a link to my SEO tool or site?

One descriptive link, placed where it helps the reader. A link that is the reason for the pitch is declined.

Do you pay contributors?

Not at the moment. Tool pieces are unpaid, credited and edited to the same sourcing rules as our own reviews.

Can I use AI to draft the piece?

As an assistant, not the author. Any claim that came from a model rather than a source gets cut or sourced.

Sources

  1. FTC's Endorsement Guides: What People Are AskingFederal Trade Commissionread 2026-09-05

How a seo and tools pitch becomes a published piece

Cost ladder: Pitch step 1, Reply step 2, Draft step 3, Published step 4Pitch: step 1 (tool, plan and job in two lines). Reply: step 2 (we answer within two business days). Draft: step 3 (tool figures checked where possible). Published: step 4 (credit line, and disclosure rules apply). Values are steps from pitch to publication.Pitchstep 1tool, plan and job in two linesReplystep 2we answer within two business daysDraftstep 3tool figures checked where possiblePublishedstep 4credit line, and disclosure rules applysteps from pitch to publication, lowest 1, highest 4
The four steps, in order, with the reply window we hold ourselves to: two business days from the pitch landing.

What length actually gets accepted

Comparison of A tight, specific piece, Where accepted pieces land, low end, Where accepted pieces land, high end, Preamble we declineA tight, specific piece: 800 words. Where accepted pieces land, low end: 1200 words. Where accepted pieces land, high end: 2000 words. Preamble we decline: 2500 words.A tight, specific piece800 words800 words that say somethingWhere accepted pieces land, low end1200 words1,200 wordsWhere accepted pieces land, high end2000 words2,000 wordsPreamble we decline2500 words2,500 words of throat-clearing
Most accepted pieces land between 1,200 and 2,000 words, because that is what covering a method with real figures takes. A tight 800-word piece that says something specific beats 2,500 words of preamble.

Want your tool or offer in front of this audience?

We take a small number of sponsored posts and advertising placements each month, every one of them labelled. Tell us what you are promoting and we reply within two business days with rates and the next open slot. Everything we publish sits on SideIncomeHQ, and the archive is open before you decide.

Enquire about a sponsored post

Rates and formats come back with the reply. Every placement is labelled.

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